German esports powerhouse Unicorns of Love is embarking on a groundbreaking venture by offering up to 11% of its company through a crowdfunding initiative. This bold move gives fans and supporters a unique chance to become stakeholders in the organization’s future. The campaign, set to begin soon, is being facilitated via the Crowdcube platform, where early access registration is already underway.
What are Unicorns of Love?
Established in 2014, Unicorns of Love quickly made a name for themselves in the world of esports, particularly in League of Legends. The team’s impressive journey began with players like Tristan ‘PowerOfEvil’ Schrage and Zdravets ‘Hylissang’ Galabov. They swiftly rose to prominence, securing promotion to the EU LCS in their debut year. While they achieved notable success, including second-place finishes in the 2015 and 2017 EU LCS Spring splits, their journey took a turn when they were not selected as a franchise partner for the LEC in 2019. Despite this, the organization continued to make waves, participating in the LCL and the German scene, and qualifying for three League of Legends World Championships. Beyond League of Legends, Unicorns of Love has also been involved in games like Counter-Strike 2, Wild Rift, PUBG Mobile, and VALORANT.
Crowdfunding in Esports
Unicorns of Love is not alone in exploring the crowdfunding route. Back in 2020, UK-based esports organization Fnatic launched a crowd equity campaign on Crowdcube after a substantial $10 million investment round. They surpassed their goal, raising £1.7 million through 3450 investors. Similarly, North American esports organization Sentinels successfully raised nearly $200,000 from 110 investors using StartEngine in 2024.
Unicorns of Love is setting a new precedent by offering its community the opportunity to own a piece of the organization through crowdfunding.