The latest release in the Call of Duty franchise, Black Ops 7, has sparked controversy as a U.S. Congressman has voiced concerns over the use of generative AI in the game. The issue revolves around the potential impact on jobs, pushing for stricter regulations to control how AI is leveraged in the gaming industry.
The Controversy Surrounding AI in Black Ops 7
Activision Blizzard’s newest shooter faced a rocky launch when players discovered AI-generated images within the game, particularly in the styling of calling card images. This led to a social media outcry and highlighted a trend of AI-generated imagery reminiscent of Studio Ghibli earlier this year.
California Congressman Ro Khanna has publicly criticized the developer’s reliance on AI for profit maximization. He emphasized the necessity for regulations that ensure artists have a voice in AI deployment and share in the ensuing profits. Khanna also suggested a tax on mass displacement as part of these regulations.
Potential Regulations and Industry Impact
Khanna further advocated for tax reforms to dissuade excessive automation and emphasized the importance of worker input before implementing AI, suggesting support for unions to help workers benefit from productivity improvements. He believes technological advancement is positive as long as it serves humanity and preserves meaningful employment.
He proposed a range of measures, including a revised tax code to avoid incentivizing automation, establishing councils for worker input, rules for sharing AI productivity gains, and plans for hiring displaced workers. These provisions aim to ensure that technological progress benefits the average American.
Activision’s Acknowledgment and Player Feedback
Last week, Activision acknowledged the incorporation of AI tools in their development process for Call of Duty: Black Ops 7, claiming these tools support their creative teams in delivering top-tier gaming experiences. Despite this, the creative process is reportedly still led by skilled individuals at their studios.
This isn’t the first time the franchise has faced backlash for AI use. A similar situation occurred in February when AI was used in Black Ops 6, including in a criticized zombie Santa loading screen.
Beyond AI concerns, players have noted issues with the campaign mode’s always-online requirement, which includes no ability to pause levels and being kicked out for prolonged inactivity. Call of Duty: Black Ops 7 is available now and has been rated an ‘Okay’ 6/10. The campaign’s ambitious scope results in a mixed experience, not quite measuring up to last year’s offering.