The Game Awards are gearing up for a groundbreaking event on December 11th, as they expand their viewership by streaming live on Prime Video for the first time. Traditionally aired on Twitch, this year’s ceremony promises to captivate a broader audience with its exhilarating mix of world premieres, announcements, and live performances. The show, set to take place at Los Angeles’ Peacock Theater from 5 – 8pm PT (8 – 11pm ET), will continue to honor the outstanding achievements in the gaming and esports industries.
The Game Awards are set to stream on Prime Video on December 11th, expanding their reach beyond the traditional Twitch broadcast.
Esports at The Game Awards
The Game Awards celebrate esports with categories like Best Esports Athlete, Best Esports Team, and Best Esports Game. Last year, League of Legends secured the Best Esports Game award, with Lee ‘Faker’ Sang-hyeok and T1 winning Best Esports Athlete and Best Esports Team, respectively. Other contenders included Dota 2, VALORANT, and athletes such as Jeong ‘Chovy’ Ji-hoon and Mathieu ‘ZyWoO’ Herbaut.
An expanded distribution through Prime Video and Twitch co-streams is anticipated to boost visibility for esports categories, appealing to both dedicated fans and mainstream viewers. Specific esports activations remain undisclosed, but the enhanced Twitch broadcast and Drops campaign are expected to elevate engagement levels around the event.
Prime Video and Twitch Experience
For the first time, the show will be available in 2K (1440p) on Twitch, enabling thousands of creators to co-stream. Last year, over 11,000 creators restreamed the show, and viewers watching for 30 minutes or more can earn Twitch Drops, which include exclusive in-game items and a special TGA chat badge. Details on these rewards will be revealed closer to the event.
Amazon is also relaunching its dedicated shop, offering deals on games, hardware, and accessories until December 31st. During the live broadcast, Prime members can access exclusive, limited-time deals tied to the nominated titles and new releases.
With the global reach of The Game Awards expanding year by year, their 2024 edition amassed over 154 million livestreams across platforms like YouTube, Twitch, X, TikTok, and Chinese services. As the anticipation builds, viewers can expect a thrilling celebration of gaming excellence.