The GeForce RTX 5090, NVIDIA’s latest powerhouse GPU, is making waves in the market with its soaring prices. As gamers brace themselves for a costly upgrade, recent developments have highlighted the impact of ongoing memory shortages on the pricing of consumer GPUs. These shortages, primarily driven by high demand in data centers, have left gamers facing unprecedented price hikes, with many models now selling for over $3000.
NVIDIA GeForce RTX 5090 Prices Surge
Reports suggest that NVIDIA and its partners have already begun increasing GPU prices significantly. Yesterday, sources indicated that the RTX 5090’s price might reach up to $5000. Notably, Newegg now lists the GeForce RTX 5090 Founders Edition at $3695, a $195 increase from its previous price. This is nearly double the GPU’s original MSRP of $1999. While the Founders Edition at this price is particular to the official NVIDIA brand store, it reflects a broader trend as other models approach the $5000 mark.

Most RTX 5090 models are now priced above $3000, with some reaching close to $5000. The ASUS Dhahab RTX 5090 remains an exception, priced at $6990 due to its limited edition status and gold content.
Availability Challenges and Market Trends
Interestingly, the NVIDIA GeForce RTX 5090 Founders Edition isn’t listed on the official NVIDIA Store, although it’s not discontinued. Availability is sporadic due to the limited nature of the Founders Edition design. Many RTX 5090s at Newegg are being shipped from China, indicating local stock depletion. Other major retailers like BestBuy and Walmart are also facing stock challenges, while Microcenter offers MSRP models exclusively for in-store pickups. As the market continues to adjust, gamers and enthusiasts are keeping a keen eye on future pricing trends for both NVIDIA and AMD GPUs.

As this situation develops, we will continue to provide updates on NVIDIA and AMD GPU pricing in the coming months.