G2 Esports is making waves with the debut of its latest venture, Red Aura, an innovative online comic series that draws inspiration from the organization’s rich history. This series was made available worldwide in both Japanese and English starting October 31st, with fresh episodes rolling out weekly to captivate audiences.
### Unveiling the Red Aura Series
The collaboration between G2 Esports, renowned Japanese Art Director Runbel, and KISAI Entertainment, the creative force behind the web comic adaptation of Avatar: The Last Airbender, has brought this project to life. Reports suggest that this initiative is a part of G2 Esports’ broader strategy to push the boundaries of creativity within esports. **The aim is to reach new audiences while venturing into diverse entertainment and media sectors.**
Sabrina Ratih, COO of G2 Esports, emphasized the brand’s commitment to excellence over the past decade, highlighting Red Aura as a story designed for universal appeal, engaging both esports buffs and newcomers alike. The narrative follows Asa, a character navigating a world of magical nomads, with story arcs rooted in the organization’s decade-long journey.
### G2 Esports’ Continued Expansion
This year has marked significant growth for G2 Esports as it explores territories beyond the esports realm. In January, the company introduced media house agency 62, aimed at bridging non-endemic brands with esports audiences. By April, G2 Esports expanded into traditional sports with the launch of the G2 Football Club, which competes in Kings League Germany and currently holds a strong position in the rankings.
In addition, G2 Esports has maintained its innovative edge through various collaborations with lifestyle brands, unveiling exclusive merchandise collections that resonate with their widespread community.