Faker Teams Up with McDonald’s for Exciting New Partnership

The Unkillable Demon King himself, T1’s Lee ‘Faker’ Sang-hyeok, has teamed up with McDonald’s for a heartwarming holiday initiative. This collaboration sees the renowned League of Legends player taking on the role of promoter for a special charity campaign in South Korea. As a respected figure within the esports community and beyond, Faker’s involvement adds a unique flair to the event.

This festive season, McDonald’s Korean branches are set to reintroduce a beloved menu item, the Lucky Burger, on December 26th, 2025. Reports suggest that this limited-time offering will contribute a portion of its proceeds to RMHC Korea, a charity dedicated to assisting families with sick children. Faker’s endorsement of this initiative highlights the potential of gaming celebrities to make a positive impact beyond their traditional platforms.

Esports x Fast Food is a Collab Made in Heaven

Faker’s partnership with McDonald’s is just one in a series of successful collaborations between major brands and esports figures. With his mainstream popularity in South Korea, Faker has previously worked with Lotte Confectionery to launch his own ice cream flavor, complete with his likeness on the packaging. This trend illustrates the growing intersection of esports and mainstream consumer culture.

Fast food branding has long embraced esports connections, such as when McDonald’s in Sweden invited Ninjas in Pyjamas to create a custom sandwich back in 2013. Similarly, TSM formed a multi-year alliance with Jersey Mike’s in 2023, and Chipotle has been a prominent sponsor in the fighting game community, notably supporting Evo 2025 and partnering with 2XKO for an exclusive in-game bundle.