Esports enthusiasts are abuzz with excitement over the latest development from BLAST, a top-tier tournament organizer known for its grand-scale esports events. The company has taken a significant step in strengthening its presence in the Brazilian and LATAM markets. This move comes as BLAST continues to expand its global footprint and engage more deeply with local audiences.
The BetBoom Partnership
In a significant announcement, BLAST unveiled a multi-year alliance with BetBoom, a prominent iGaming company. The agreement crowns BetBoom as the sole betting partner and licensed media rights holder for BLAST Premier and BLAST Slam’s local broadcasts in Brazil and LATAM. This landmark deal signifies BLAST’s commitment to enhancing esports entertainment in these passionate regions.
BetBoom is set to collaborate with South American content creators, promoting Counter-Strike and Dota 2 circuits. Starting in 2026, BetBoom will harness its expertise to deliver exceptional content, promising thrilling experiences for regional esports enthusiasts.
BLAST’s Global Expansion
BLAST’s momentum in 2025 has been commendable, characterized by strategic partnerships that bolster its international reach. August marked their collaboration with the Singapore Tourism Board, leading to four events in the country, including BLAST Slam IV. In June, a three-year agreement with GamingMalta was announced, paving the way for BLAST Bounty and Slam tournaments on the island until 2027.
In addition to these expansions, BLAST also secured a multi-year deal with the corporate payment company Corpay in November, further solidifying its position as a global esports powerhouse.
BetBoom’s Esports Influence
BetBoom’s reputation in the esports arena is well-established. The company not only sponsors the BetBoom Team in Dota 2 but also supports Team Spirit and the Brazilian esports organization FURIA, highlighting its deep-rooted commitment to the esports community. As BLAST advances with its expansion strategy, the collaboration with BetBoom is poised to create more dynamic and engaging esports experiences across Brazil and LATAM.