Amidst the dynamic landscape of the gaming industry, a fresh controversy has emerged involving Battlefield 6. The game is currently facing criticism for allegedly selling an AI-generated image that has left fans questioning the quality of in-game content.
AI Controversy Unfolds
Battlefield 6 enthusiasts have raised concerns after spotting an M4A1 sticker with dual barrels in the game’s store, part of the Windchill cosmetic pack priced at 900 Battlefield Coins. This sticker, dubbed Winter Warning, seemingly misaligned in design, has sparked accusations of being “low quality AI generated garbage.” The complaints echo sentiments previously seen in Call of Duty: Black Ops 7 controversies.
The broader gaming community is keenly aware of the increasing presence of generative AI. Reports suggest that EA’s new owners are promoting the use of such technology to enhance development speed and profitability. Despite these advancements, Battlefield 6 has yet to include any AI content disclosure on Steam, unlike its competitor, Call of Duty.
Industry-Wide Implications
Calls for transparency have intensified as more fans cite previous assurances from developers that Battlefield 6 would not feature AI-made content. Rebecka Coutaz, a key figure at DICE, emphasized that while generative AI holds potential, it is currently not integrated into daily development but is used in preliminary stages for creative expansion.
This definitely looks AI Generated right? #Battlefield6 pic.twitter.com/VLYMhEMOqQ
— Battlefield 6 News (@BF6Updates) December 21, 2025
Comparative Industry Trends
This incident is not isolated as similar AI-related controversies have plagued other titles like Call of Duty, leading to mandatory AI content disclosures. The gaming community remains vigilant, scrutinizing the impact and ethical considerations of AI-generated content, as seen with the removal of a Game of the Year award from Clair Obscur: Expedition 33. The industry’s reception of AI continues to evolve, prompting developers like Larian to address concerns in upcoming projects.