ASUS is pushing boundaries again with its latest offering in the world of high-end graphics cards. While it’s no surprise that ASUS products often come with a hefty price tag, their new ROG Matrix RTX 5090 GPU is raising eyebrows with its staggering cost. This is not just another graphics card; it’s a statement piece in both design and pricing, appealing to a niche market of enthusiasts willing to pay a premium for exclusivity and cutting-edge technology.
ROG Matrix RTX 5090: High Price, Limited Edition
The ASUS ROG Matrix RTX 5090 is now available for pre-order, priced at a jaw-dropping $3999—twice the price of the reference edition of the RTX 5090. The standard market price for GeForce RTX 5090 GPUs generally falls between $2500 and $3000, but ASUS’s premium editions, such as the ROG Astral, have consistently broken that barrier, and the ROG Matrix surpasses them all.
Despite its high price, ASUS seems confident in the appeal of the ROG Matrix design to dedicated fans. For the cost of one ROG Matrix RTX 5090, consumers could purchase a fully equipped pre-built gaming PC featuring the same GPU, along with top-tier components like the Ryzen 9 9950X3D processor. Yet, for some, the allure of the ROG Matrix’s unique design and exclusive status outweighs its steep cost.
Design and Performance: What Sets the ROG Matrix Apart
The ROG Matrix edition features a striking triple-fan design and offers both traditional 12V-2×6 connectivity and a BTF interface for ASUS BTF motherboards. Its aesthetics are further enhanced by customizable ARGB Aura Lighting, making it a standout piece in any setup. Notably, this GPU can draw up to 800W, thanks to its dual power interfaces, setting it apart from other RTX 5090 models.
What truly makes the ROG Matrix a collector’s item is its limited production. With only 1,000 units available globally, it’s not just the design and power that justify its price, but its exclusivity as well. This limited availability ensures that owning a ROG Matrix becomes a badge of honor among enthusiasts and collectors.