The gaming community is buzzing with discontent over the alleged use of AI-generated art in Call of Duty: Black Ops 7. This controversy has sparked a wave of discussions across social media, with players expressing their dissatisfaction with certain game assets.
Player Reactions and Social Media Outcry
Gamers have taken to social platforms, expressing their belief that many of the game’s calling card images are AI-generated. They specifically point out a resemblance to Studio Ghibli’s art style, following a recent trend of AI-Ghibli imagery. This sentiment has been echoed widely, as highlighted in numerous player discussions online.
I havent really looked at the Multiplayer and Zombie calling cards as closely and im willing to bet they’re using ai on those too but its only the Campaign and endgame calling cards that are this type of blatant Sora/Grok artstyle pic.twitter.com/5qmEXhoQkJ
— Kume (@Kumesicles) November 14, 2025
Activision’s Response to the Controversy
Activision has addressed the backlash through statements to various media outlets, acknowledging the use of AI tools in their creative process. Their response emphasized that while AI tools are used, the creative leadership remains with the talented individuals at their studios. “Our creative process continues to be led by the talented individuals in our studios,” asserted Activision.
The Call of Duty: Black Ops 7 Steam page includes a disclaimer about using generative AI tools in asset development. However, the description remains vague, leaving room for interpretation among players. This issue mirrors a previous controversy with Black Ops 6, where AI-generated assets were also criticized by fans.
Past Incidents and Future Implications
In the past, Activision faced similar criticism for using AI in Black Ops 6, which included a controversial zombie Santa loading screen. Black Ops 7 associate creative director, Miles Leslie, has previously stated that AI tools are meant to streamline processes rather than replace human creativity. Despite this, questions remain about lingering AI content within the game.
As Call of Duty: Black Ops 7 is now available, players continue to debate the game’s artistic direction and overall execution. Sources note the campaign’s ambition, though opinions are mixed on its success, describing it as an uneven experience.